Product description
                        Widescreen technology is everywhere these days, built into virtually every new notebook, desktop monitor and flat-panel TV, and today Microsoft Hardware sets a new standard for webcams with the launch of LifeCam Cinema, the first consumer webcam on the PC to offer widescreen video with a native 720p sensor. The timing couldn't be better, with more and more people going online to share videos with friends and family; in fact, more than 10 million videos are uploaded each month to Facebook alone. LifeCam Cinema webcam's 720p widescreen sensor will deliver clear, quality videos - without leaving anyone out of the shot.
                                            
                            Product features
                            - 720p HD widescreen
 720p sensor captures true HD quality video at up to 30 fps.
- Auto focus
 Images stay sharp and detailed even during close-ups.
- High-precision glass element lens
 High quality lens delivers more accurate colors and sharper video.
- ClearFrame technology
 ClearFrame image-processing technology delivers smooth, detailed video, even in low light conditions.
- Digital microphone
 Digital microphone with noise canceling technology helps improve speech quality for crystal clear audio.
- Aluminum body
 Aluminum body reduces weight and improves the durability of the webcam body.
- LifeCam dashboard
 Add special effects and control your webcam - all from the Windows Live Messenger window.
- Windows Live call button
 It's simple to start video calls. One touch of the Windows Live call button lets you see who's online, and you're on your way to making a video call.
- Flexible stand
 Bend, fold and shape the flexible base for the best angle on laptop screens, flat panels and traditional monitors.
- Video effects
 Discover a fun way to express yourself with these entertaining video effects built into the LifeCam dashboard.