Product description
Find and nurture more sales-ready leads by moving beyond basic email marketing. Connect sales and marketing, automate processes, and make smarter decisions to maximize your marketing ROI.
Product features
- Run multichannel marketing campaigns
Attract the right prospects and nurture leads from email marketing, web landing pages, webinars, phone calls, and events using the Dynamics 365 Connector for LinkedIn Lead Gen Forms. - Personalize experiences
Use configurable templates and designer tools to set up your buyer's journey and personalize experiences based upon customer engagement. - Simplify event management
Execute in-person and virtual events with ease by managing registrations, speakers, venue logistics, and attendance data in partnership with industry leading webinar provider ON24. - Engage customers across social channels
Use Microsoft Social Engagement to build a social presence, source leads, and engage with prospects and customers across social channels. - Create one view of the customer
Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer's journey with Microsoft Dynamics 365 for Sales. - Track prospect throughout their journey
Move prospects more efficiently through the marketing and sales funnel with automated workflows that optimize the buyer's journey using marketing automation software. - Hand off sales ready leads
Prioritize leads ready for sales engagement with multiple lead scoring models and sales readiness grades. - Increase productivity
Use familiar Office 365 tools like built-in Word templates to easily create professional documents, Excel templates for analyzing marketing activities and SharePoint for collaboration with colleagues, leads, and customers. - Focus on top priorities
Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement. - Measure results in real time
Track campaign performance and marketing activities with configurable dashboards and PowerBI analyzers.
